The honeymoon just might be over. I think this logo debate might be the death of me….(there may be some reading this who may be happy about that LOL).
The chambers were pretty full, which was nice to see.
DELEGATIONS
Inconsistency between Marsh Court and Marsh Drive – Richard Harvey
Mr Harvey addressed council to share his personal experiences based on the constant confusion between Marsh Court and Marsh Drive. He has lived on Marsh Court for over 11 years and said his concerns ranged from mistakes with EMS arriving at the wrong address to issues with mail or other delivery mix ups happening regularly. Over half of the houses on the two streets have the same address (house number) and they all have the same postal code. The only different is “court” and “drive”. He suggested that Marsh Court existed first, therefore Marsh Drive should be renamed to fix the confusion permanently. He felt that the administrative recommendation of making larger signs with arrows is acceptable and could help, but ultimately changing one of the street names would be the ultimate fix.
(Supplementary agenda) Romana Ferrarelli – delegation
Ms Ferrarelli addressed council about the same issue. She felt that each home should have a unique address and that it’s difficult to locate houses and there are daily errors with mail and deliveries. She expressed concerns about safety since there have been mix ups with emergency services. Ms Ferrarelli wanted the signage at the road enlarged and arrows added and to raise awareness to emergency responders. She felt the changes could be reviewed in 6 months to a year to see if they had resolved the issues or if more change could be needed.
There was some back and forth between councillors and the two delegates, about preferences regarding either improved signage or changing the street name.
So, council then brought forward a report that had been written by administration on this issue :
Marsh Drive and Marsh Court Naming Discrepancy
It seems that in the report, there is a request for direction to Administration to enhance the signage on Marsh Drive and Marsh Court, to monitor any complaints and/or issues post-implementation of the enhanced signage and to report back to Council after six months.
Changing the name of the street would cause some inconvenience for residents (government forms, change of address etc.) As well, choosing a new street name could be problematic. It seems the residents are in favour of enhanced signage, which includes larger print size of “court” and “drive” as well as arrows to indicate the direction. I found this in the report from administration too :
“The County of Essex EMS was consulted and advised that a caution note will be added to the dispatch system to prompt the call receiver to confirm if the caller lives on Marsh Court or Marsh Drive. EMS stated that a name change is not necessary for their purposes and that clearer signs would be beneficial.
Amherstburg Fire Department and Amherstburg Detachment of the Windsor Police
Department were consulted on this report and recommended that the changing the name would be the only way to stop confusion, but did not take issue with the changing of the signs and monitoring instances of further confusion.”
Councillor Prue had questions about the street naming policy, however that policy has only been in place since 2017. He felt that Marsh “drive” was not a proper “drive” since there was no boulevard. He felt that the only way to change this situation was to change the name of the street and chose a new street name from the pre-approved list of street names. He didn’t feel it would be too problematic to change the street name for the residents. Mr Galvin explained that the policy does allow for some compensation to the residents for a street name change. Councillor Courtney seemed concerned that people would be unhappy if council changed one of the street names. However, Mr Harvey said there had been a survey and most seemed okay with it. Councillor Courtney said he supports the recommendation for larger, clearer signs.
Councillor McArthur then spoke and felt that if council was going to do it, they should do it once and do it right. He agreed with Councillor Prue that one of the streets should have the name changed. Deputy Mayor Meloche concurred. He felt that either way, the town would be paying, with new street signs or for relief for the residents.
Councillor Prue made a motion to change Marsh Drive to another name not beginning with M (from the pre-approved list) and that the town would pay the costs. Councillor McArthur seconded the motion.
Councillor Courtney started talking about getting public input for the street name…..and there was some back and forth between him and Councillor Prue. (There is a pre-approved list in the policy…) Councillor Renaud wondered if the residents had been notified. It seems they had been notified about tonight’s meeting and they’d be notified about the upcoming name change for their street. Councillor Simone said she’d vote against the motion since the delegates were okay with the signage changed. It went to a vote :
In support of renaming Marsh Drive : Councillor Prue, Councillor McArthur and Deputy Mayor Meloche
Opposed to renaming the street : Councillor Courtney, Councillor Simone and Councillor Renaud.
Mayor DiCarlo broke the tie and voted in favour. So, the street will be renamed…..name to be determined, not sure when.
Request to Waive Rental and Equipment Fees for Rib Fest – John Sutton and Steve Butcher, Rotary Club of Amherstburg
Lena Lasanja addressed council since Mr Sutton was unable to attend tonight’s meeting. She explained that the Rotary Club is a small service organization and she is a past president. The Rotary Club hosts many fundraisers and listed their many, many contributions to the town of Amherstburg. (I’m afraid to list them all, since I will probably leave some out……) Ms Lasanja was hopeful that the collaborative effort between the town and the Rotary Club would continue. She said that 2019 is the Rib Fest’s 10th Anniversary and they’ve expanded it and grown it for this special anniversary. They’re hoping to bring in over 15,000 visitors and anticipated the new venue at the Libro Centre would easily accommodate their expanded event.
Then, Mr Butcher addressed council since he is the co-chair of the Rib Fest. He said they have planned a bigger and better event for the new location for their 10th anniversary. He requested that the fees for the rental and any equipment be waived. He also requested that the costs of the fencing be paid by the town. He said that at Cenntennial Park, they only had to absorb a small cost for the fencing, since most fencing was in place. He said they need about 2,500 linear feet of fencing for this year. Mr Butcher also requested that the gravel be graded and rolled in the current extra parking area to allow for people walking and using strollers. He said the new site provides an extra 1.5 acres in order to be able to accommodate more vendors and a less cramped space. He asked for the pile of dirt to be removed and all costs for water hook up be provided. He also spoke of the removal of a berm. He requested waiving any other related facility expenses, i.e. no rental fees for 3 days.
Councillor Courtney then spoke and sort of dropped a bomb on everyone. He asked them if they had to have the new site at the Libro or if they could use Centennial Park since they got notice it will now be available. The delegates had no idea that Centennial Park would still be available and had planned a bigger event to correspond to the bigger property at the Libro. Councillor Courtney pushed on and wondered if they’d be okay with staying at the Centennial Park. The delegates had no idea that this was a possibility and had already planned the event that it would be at the Libro. The CAO explained that the town just found out that they’ll have access to Centennial Park until September 2019 but that the Libro would be the future home for the Rib Fest. Ms Lasanja explained that the event is planned for the Libro and it’s too late to change the location now. Councillor Courtney wondered if there were to be profits made from this event do those profits they stay in Amherstburg. The answer was, yes, they do.
Deputy Mayor Meloche was concerned that the budget would be approved tonight, yet council was now looking at about a $15,000 expenditure that was not in the budget.
CAO Miceli explained that in the Master Plan, this event will be at the Libro. The water hook up would be a one time expense. He felt it was in the best interest of the town to acquire the fencing, since it could be used at the Libro or the waterfront for future events. He commended the Rotary Club for bringing this forward and the good they provide. He felt this was a way for council to say that they’re a partner and will contribute to have festivals. Councillor Renaud felt it was wise to support the event.
Finally, Deputy Mayor Meloche made a motion to approve the expenditures, up to a limit of $20,000 but that the money be absorbed into the budget. Councillor Prue seconded the motion and added a friendly amendment to get line items from staff reports so that council could see where specific costs come from.
The motion carried.
Yay!!!!! Rib Fest 10 year anniversary party will be here in just a few short months! I know I’ll be there! Love the Rib Fest!
2019 Draft Budget and 2018 Annual Report – Richard Wyma, Secretary Treasurer/Executive Director,ERCA
Each year, ERCA presents their annual budget and report to council. This is standard procedure. ERCA will present how they’ve spent their money (a chunk of it that was our tax money).
If I weren’t so tired from sitting through the logo debate, I would go and copy and paste last year’s ERCA report to council for you. Highlights…..their budget is about $7.7 Million and increased about $89,000 this year.
Amherstburg Branding Strategy, Logo Design – Bronwyn Mondoux and Andrea Dyer, Cinnamon Toast New Media Inc.
It was now 7:40 PM. I left at about 9:15 PM when this issue was finally over. Yes, your math is correct…..that is one and a half hours talking about the logo. One and a half hours…….even my seat cushion did not relieve the pain of this.
Just a brief history. Last year, the previous council voted in favour of a re-branding initiative, which included a new logo, a new website geared to tourism, a communications plan etc. The RFP went out, Cinnamon Toast New Media Inc was selected. This summer, they came and did two public engagement sessions (I attended one) to get feedback and feelings about what Amherstburg is and where we are going. They came before council with the new proposed logo, and well, council wasn’t thrilled by the proposition. They requested that Cinnamon Toast New Media Inc present the other 2 logos that had been rejected, simplify the logo that was presented and also do a survey to solicit more feedback.
Ms Mondoux re-explained the process again for council and the rest of us. She did clarify one thing that is important…..the Town’s Crest has existed since 1982 and will NOT be replaced. The new logo is for the website and tourism. She presented the survey results…..558 respondents total, of which 80 were “non residents”, therefore possible tourists. 47% of the residents preferred the fancy “A” and 37% of the tourists preferred the original proposal. (Pics available on previous blog for those who haven’t seen the proposals.) Ms Mondoux was recommending the original logo that was presented last month.
The Heritage Committee felt that Option A (the original proposal) was most unique and not like the others. She felt that we need to be the brand ambassadors and remain positive and wear it with pride. She mentioned some concern about the modification of adding the North Star since it could be seen as a religious connotation.
Councillor McArthur then spoke and asked what happens next in terms of the logo and the existing website. (Please…..I can answer that! What happens next? Council picks a logo!) Ms Mondoux explained that the logo would be used to build the website and attract tourism. Councillor McArthur felt it would be confusing to have the crest and a logo. He then wondered about social media, which one would they use. Ms Mondoux spoke about Instagram being targeted for tourism. Councillor McArthur then asked what if there is no logo. (I think I died a little bit inside……so disappointed……pick a logo!!!!! I wanted to scream!!!!!!!!!!!!!!!) Ms Mondoux explained that at the moment we don’t have a logo. There is nothing on our website and she did not recommend not choosing a logo. Councillor Simone asked if there were a penalty if council decided not to move with any logo. (And I died even a little bit more inside…….so, so, so disappointed…….) Again, Ms Mondoux said she does not recommend building a website without a logo.
Councillor Prue then started talking about the tag line and how he really disliked “Born to make history”. (UGH!!!!!!!!!) Ms Mondoux pointed out that the “history” component was the most important to the residents. There were a few other tag lines offered using the word “history” that could be chosen. She said that “You’ll love it here” could be used anywhere. ( I agree 100% with that!). Councillor Prue then shared his personal feelings about the tag line and why he did not like it……something about in history people were “born to be king” etc….and that there is a connotation to that. Deputy Mayor Meloche agreed with him. (I was screaming inside…….)
Councillor Courtney expressed concern that since so many various types of intel were used, all of the information was different…..different committees recommending different things……varying results from tourists and residents etc….. (Reminder…..THIS is what council had asked for a month ago!!!!!!!!!!!!!!! Council wanted everybody consulted about the logo…...)Ms Mondoux explained that had it been up to her she would have never brought it to a survey. The survey results don’t even represent 2% of the entire town and that this is a very subjective process. She felt it’s not best practice to go to a committee and when logos get sent out, some people get very vocal.
Councillor Courtney then said he was googling rebranding and doing some research about it. (I started to wonder if the window behind me could open, so that I could just open it and leave…..) Councillor Prue said he was perplexed about the railway. He felt it doesn’t represent Amherstburg. Deputy Mayor Meloche said something about having 2 logos. Ms Ibrahim explained that the Gibson Art Gallery was a train station and it predates the Essex Railway. Councillor McArthur said the fancy “A” is sporty and “feel good” and that it doesn’t promote history. ( I agreed with that.) He then said he wants to be positive and move the town forward (I got hopeful for a minute...). Councillor McArthur said they’ve gotten emails saying that rebranding is a waste of money, but that previous council took on this initiative. He started to talk about instead doing a marketing campaign instead of rebranding and backing away from the logo…..(Oh my…….soooo disappointing……)
CAO Miceli spoke. He said that the messaging had been misinterpreted. (Hmmmm……remember when council turned down a Communications Officer? This year and last year too……hmmmm….) He said that the RFP had been created to support tourism and it stemmed from a 2009 plan for Economic Development. Amherstburg doesn’t have an identifier for tourism. He said that on social media people were saying the town is changing the logo but that in reality the crest will still be used and will still exist. The new logo will be a tool for tourism. He said that the town engaged professionals for this rebranding initiative and that Cinnamon Toast New Media Inc was selected. He said the rebranding is to build an industry to support this town and it’s tourism. He said that the residents aren’t happy because the messaging was wrong from the very beginning. He said the primary thing is the logo and the rest is for the website and marketing program. He said that council put money in the budget to support tourism and should continue to support it with this rebranding initiative. He explained that the town gets professional recommendations from engineers and lawyers and now they’re getting one from a marketing expert. (But I guess why bother consulting any experts about anything? Maybe council can just sit and google everything for us every two weeks…..)
Councillor Renaud felt that we should get the website up and running. Councillor Simone said she did not feel confident with the recommendation of the new logo since tourism has increased without this endeavor. She felt that the residents wanted the North Star and that the residents should all like the logo.
Over and over, I heard council members personal opinions about the logo. Deputy Mayor Meloche made a motion for a modified logo but nobody seconded it.
Then Councillor Prue made a motion for this logo with modifications :
Councillor Prue made the motion to remove the tracks from the above logo and make the house bigger. Deputy Mayor Meloche seconded it.
Councillor Courtney then said that the residents aren’t happy and that there was no resident involvement, that the ideas were “her” (Ms Mondoux’s) ideas. (I thought I was going to scream…..so I will type in capitals……THERE WERE 2 PUBLIC CONSULTATION MEETINGS THIS SUMMER!!!!!!!!!!!! I WENT TO ONE OF THEM. THEY WERE HELD IN WORKSHOP FORMAT IN ORDER TO GATHER TONS OF RESIDENTS FEEDBACK!!!!!! TONS OF IT!!!!! THERE WAS ALSO AN ONLINE SURVEY TO FILL OUT IF PEOPLE WERE UNABLE TO ATTEND THE PUBLIC CONSULTATION MEETINGS SO THAT ALL RESIDENTS COULD PROVIDE THEIR FEEDBACK!!!!!!!!!!!!!!! ABOUT 30 PEOPLE SHOWED UP FOR THE MEETINGS!!!!!!!!!!!!!! I THINK AROUND 300 PEOPLE FILLED OUT THE ONLINE SURVEY!!!!!!!!!!!!!!! AND NOW THOSE THAT DIDN’T ATTEND THE WORKSHOPS OR FILL OUT THE SURVEYS ARE UNHAPPY??????????????????????? I AM BEYOND FRUSTRATED!). Councillor Courtney felt with a rebrand that “we” should have a say. (WE DID HAVE A SAY!!!!!!!!!!) Councillor McArthur said he’d support the motion and that the town needs to double down on tourism. Although he did say he liked the “A”. Deputy Mayor Meloche spoke and said that the public was involved with the process with meetings and surveys and that administration has gotten the public involved. Again, Councillor Courtney insisted that the residents were not involved and that they were “her” ideas. Deputy Mayor referred to the workshop he attended, with the pictures on the wall…..(Yup. That would be the public consultation workshop from this past summer……you know, those PUBLIC consultation workshops that the residents could attend to share their ideas??? Yes, those…...)
Anyway, the motion carried for the above logo, minus the train tracks and a bigger house…..they’ll have to rework it again, to fix the big empty space up top now……
The tagline
Again, much debate. There was one tag line mentioned that people seemed to like, but it’s being used by another community. Finally, Councillor McArthur made a motion for :
“Every Day History”. Councillor Simone seconded it. It passed.
It was 9:15. I left. I could not take another minute.
This meeting will go down in history…….the day the honey moon ended. I had high hopes for this new council. After some of what I heard tonight, my hope has waned. But, I won’t give up. Maybe it was just a blip. Maybe they’re still there debating the budget all over again? LOL